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Our DEI Vision and Commitment

Fragrance has the potential to evoke special memories and create new ones. It can unite people over a common bond.

That’s why at Bath & Body Works, through the power of fragrance, we strive to infuse our belief that diversity, equity and inclusion make us stronger into our inclusive culture, equitable business processes and support of diverse communities. 

We embrace all diversity including race, ethnicity, gender, age, religion, sexual orientation, disability and veteran status and strive to ensure everyone is included and has equitable access and opportunity.

We believe a culture where everyone feels a sense of belonging, has a chance to be heard and is valued and treated with respect makes us a smarter, stronger brand.

We understand that to truly live one of our four core values, “Diversity, Equity, and Inclusion Make Us Stronger,” we must be thoughtful and build a sustainable approach with specific objectives, measurable outcomes and clear expectations for our leaders and associates.

Our Guiding Principles

Diversity, Equity and Inclusion make us stronger. That's why we're focused on:

  1. Achieving a diverse work environment in which all individuals are treated fairly and respectfully, have equal access to opportunities and resources and can contribute fully to the company’s success.

  2. Providing development that brings awareness to and educates associates on diversity, equity and inclusion.

  3. Practicing inclusivity of all, stand as active allies, embrace social change, take action and be accountable.

The ABCs of DEI

Our DEI strategy focuses on supporting our Associates, Business and Community.

ASSOCIATES Ensuring we have diverse representation, equitable opportunities and an inclusive culture.

BUSINESS — Integrating DEI into our business processes and product assortment to champion the diversity of our customers and suppliers.

COMMUNITY — Supporting the diverse communities in which our associates and customers live and work.

Kelie Charles, Chief Diversity Officer at BBW

Q&A with Kelie Charles, Chief Diversity Officer

At Bath & Body Works, everyone belongs. For 20 years one of our core values has been: “Diversity, Equity and Inclusion Make Us Stronger.” Our unique differences — and accepting and embracing them — are a vital part of our company culture. It generates more engagement among our associates and a better experience for our customers. All of these things lead to better financial performance. Prioritizing diversity, equity and inclusion (DEI) isn’t just the right thing to do for our people; it’s the right thing to do for our business.

Our DEI strategy focuses on three pillars: our associates, business and community. For our associates, we’re focused on ensuring we have diverse representation at all levels of the organization in our home office, stores and distribution and fulfillment centers; providing opportunities for professional development and career growth; and creating an engaging company culture that people want to join. For our business, we’re working to provide products that appeal to our broad customer base and engage our customers with meaningful, compelling content and experiences. We are also interested in creating business opportunities for our diverse group of suppliers who help us accelerate our innovation and strengthen our competitive advantage. For our community, we prioritize providing funding, programming and partnerships that support the many communities our associates and customers call home.

For Bath & Body Works, it’s more than just words. I’m most proud that we are putting in the work to impact real change. Our eight best-in-class Inclusion Resource Groups (IRGs) provide extraordinary opportunities for our associates to build connections with one another and help move our business forward. Our teams across the company look to our IRGs for their valued input on our go-to-market strategies and customer interactions. Something else I'm proud of is the no-cost English classes for associates who don't speak English as their first language and want to improve their language skills. We introduced a pilot of this program in 2022, and after great success we continued it into 2023. Through these courses, we’re empowering our associates to be more successful in their careers and in their communities. I’m also impressed with the learning and development opportunities we offer our leaders. These programs, which explore topics like cultural intelligence and bias interrupters, provide valuable tools in leveling the playing field and ensuring equitable access for all associates.

We have incredible momentum, and there is so much ahead of us. Over the next several years, we will continue to focus on increasing the diversity of our associates throughout our organization, with intentional focus on increasing racial and ethnic diversity in director-level roles and above. At the same time, we will double down on programming and resources to ensure we’re continuing to cultivate a culture where everyone belongs and has equal opportunity. We will expand our diversity training and education programs for associates and leaders. Within our supplier diversity program, we will enhance the program by providing diverse companies long-standing and sustainable business opportunities. You will also see a strengthened commitment to our philanthropic efforts that support organizations aligned with our DEI priorities.

Bath & Body Works Named One of "America’s Greatest Workplaces for Diversity" by Newsweek

Today Bath & Body Works announces its inclusion on Newsweek’s ranking of America’s Greatest Workplaces for Diversity.
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Four members of the Bath & Body Works Diversity, Equity and Inclusion team posing and smiling.

DEI Leadership

Our DEI work is led by our Office of Diversity, Equity and Inclusion and Inclusion Council with oversight from the Human Capital and Compensation Committee of the Bath & Body Works Board of Directors. In addition, the Bath & Body Works Inclusion Council promotes a business environment and mindset that recognizes and includes all associates and business partners and supports the needs of a diverse marketplace, creating a culture where we live our values and maintain an environment of respect, civility, empowerment and equity.

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