Values

At Bath & Body Works, our purpose goes beyond selling product.

It’s also about fostering a safe, welcoming and empowering workplace for our thousands of associates around the globe and truly making a difference in our communities.

We are guided in our work and interactions with others by four core principles – our values which have been at the heart of everything we do. They are:

  • The Customer Rules!
    The power of our brand starts with our customers. Our unique relationship with them guides every decision we make—because when we know our customers like we know our friends, we understand what they value and can anticipate their needs.
  • Diversity, Equity and Inclusion Make Us Stronger.
    We embrace diversity because a culture where everyone has a chance to be heard, valued, and treated with respect makes us a smarter, stronger brand. Read more about our Diversity, Equity and Inclusion commitments.
  • Passion Leads to Success.
    We love what we do! We have fun creating the fragrances and experiences that bring happiness to people around the world. Our care for our customers drives us, giving our work a strong sense of purpose that keeps us focused on always exceeding expectations and delivering exceptional results.
  • It Matters How We Play the Game.
    We hold ourselves to the highest standards and always focus on doing what’s right in our workplace, our communities, our industry, and for our planet. We lead with honesty, integrity, and humility because how you get there matters as much as the destination.