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A Culture of Belonging

At Bath & Body Works, we draw inspiration from the beauty that comes from a culture of belonging. It's not just a sentiment to us; it's about fostering an environment of genuine human connection where our associates feel empowered to bring their authentic selves to work every day. It’s where they are inspired to innovate joyful possibilities and go beyond the expected. It’s an environment where collaboration flourishes. And it’s where our customers feel fully welcomed and appreciated.

From the very beginning, we've embraced and nurtured a culture of belonging because we believe that our people are our greatest asset and every one of us has value. This commitment is deeply ingrained in our core values and our business. We take pride in our endless innovation of products and exceptional fragrances, which are crafted through collaboration and by valuing each other's unique perspectives.

It Starts with Our People

We embrace belonging across our business, for all of our associates, and strive to ensure everyone feels valued and has opportunities to flourish.

Culture of Belonging Strategy

We approach our culture of belonging through a company-wide strategy that infuses engagement into our culture to promote our business, our associates and support the communities we serve.

We work to take a thoughtful, sustainable approach with expectations to deliver the highest quality products and service with integrity from our leaders and associates.  

  • Associates

    • Recruitment 

    • Education and Development  

    • Engagement and Retention  

  • Business: Integrate our values into our business processes and product selection.

    • Business Processes

    • Supplier Engagement

  • Community: Support the communities in which our associates and customers live and work

    • Funding and Programming for Community Nonprofits

    • Volunteerism

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Bath & Body Works recently debuted its new Gingham+ store design for its successful brick and mortar retail footprint.
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Seven Bath & Body Works employees holding a different colored candle with both hands in a circle.

Culture and Belonging Leadership

Our strategy is governed by our Culture & Belonging Council, made up of cross-functional executive leadership. Representatives of the Culture & Belonging Council report to the Board’s Human Capital & Compensation Committee at least twice annually and are supported by our Culture & Belonging Steering Committee.

Our Culture & Belonging Council oversees the strategy and works to ensure that it is seamlessly integrated across the company into our programs and business processes. Specific activities of this group include providing feedback on and supporting core initiatives.

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