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Packaging and Plastics

We are changing the way we approach the packaging in our products.

As we continue our journey to reimagine our product packaging and find solutions to lower demand for virgin natural resources, we are working to find opportunities to increase the amount of packaging that is recyclable, reusable or compostable and increasing our use of post-consumer recycled content (PCR).

Our Approach

When designing packaging for our products, we consider and advance recyclable packaging solutions where possible — evaluating both environmental and safety considerations across the full lifecycle of materials. This includes how packaging is made, transported, used and ultimately disposed of. These efforts support reductions across our Scope 3 emissions and help advance progress toward achieving our science‑based emissions reduction targets.

We’re proud of the progress we've recently made against our packaging and plastics commitments, including:

  • Launched “wash-away” label adhesives in our Spring 2025 product set with major forms that allow labels to more easily be separated from our product packaging at plastics reclamation facilities. This can improve the recyclability rate of our packaging and the quality of the recovered plastic so that it can be used for new products. We plan to continue to introduce these types of labels to more products moving forward.

  • Reduced the amount of plastic in our gift set “power bags” — pre-packaged sets of complementary products sold together — by 9% through redesign. This resulted in eliminating nearly 29 tons of plastic and allowed us to make better use of store display space.

  • We also moved from plastic to FSC paper for the label attached to our car fragrance holders, resulting in a 54% weight reduction in material.

Read Our Sustainability and Impact Report

We are committed to sharing information with our stakeholders on how we are approaching and managing sustainability.

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