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The Heart of What We Do

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It All Starts with Our People

Our associates are at the core of our business. Their passion and enthusiasm make them incredible brand ambassadors and inspire us to continue bringing better, brighter ways of doing business. We are grateful they embrace our values by championing diversity and by caring for our customers and our communities.

A Message from Our Chief Human Resources Officer Deon Riley

We believe an investment in our people is an investment in our future.

Our purpose is to make the world a brighter, happier place through the power of fragrance, and that starts with our people. Our nearly 60,000 associates across our stores, distribution centers and home offices are the heart of this company. Together, we are Gingham Nation.

At Bath & Body Works, everyone belongs. We celebrate the things that make us different, and we’re united by our shared set of values that guide everything we do. It’s our collective diversity that makes us stronger, and our culture of belonging that empowers each of us to bring our full selves to work every day.

Through continuous learning and development opportunities, industry-leading benefits and state-of-the-art office facilities, we’re cultivating an environment where everyone has the potential to thrive. We believe an investment in our people is an investment in our future. For us, it’s about growing in your career and having fun while you do it.

Our purpose goes beyond selling products. More than anything, our customers and the communities we reach power our brand, so when they need help, our associates jump in. We come together to support those who need it most — whether that's associates helping associates in time of crisis or our business supporting the pressing needs of our community.

At Bath & Body Works, we have deep pride in who we are and what we do. Every day, our associates around the world — our Gingham Nation — bring our purpose to life by creating the fragrances and experiences that spark joy for people everywhere. Together, we are making the world a brighter, happier place.

Deon Signature
Seven Bath & Body Works employees holding a different colored candle with both hands in a circle.

Focused on Our Associates, Suppliers and Communities

When customers are purchasing our products, they’re also supporting a company that is dedicated to our associates and supports our communities. That’s why we focus on more than selling fragrance-forward products. We’re creating meaningful and positive changes in our business, communities and society

Headshot of Deny McBee, a BBW associate

From Fan to Field Leader: Deny’s Career at Bath & Body Works

Like many associates, Deny McBee started her 27-year journey with Bath & Body Works as an outside fan. Deny’s boyfriend at the time – and now husband – frequently gave Deny Bath & Body...
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Doing Our Part

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