Restricting Cross-Context Behavioral Advertising for California, Colorado, Connecticut, Utah, and Virginia Consumers
Your Privacy Choices to Opt Out of Cross-Contextual Behavior Advertising
At Bath & Body Works, we just want you to be happy. And we want you to love shopping with us. That's why we work hard to be transparent about how we treat your personal information/data (“personal information”). Certain states, currently California, Colorado, Connecticut, Utah, and Virginia, give consumers of those states the right to opt out of certain data sharing practices that could constitute “selling,” “sharing,” or “profiling” (collectively, “share” or “sharing”) under these laws. On this page, you can learn about our data-sharing practices and exercise your right to opt out of certain data sharing practices concerning your personal information.
Please follow the steps outlined in all three sections below (“Affiliate and Third-Party Preferences,” “Targeting Cookies Preferences,” and “Digital Vendor Preferences”) to fully exercise your privacy choices.
AFFILIATE AND THIRD-PARTY PREFERENCES
To opt out of Bath & Body Works sharing your personal information with our affiliates and other companies for their own marketing purposes, please click the link below and fill out the form.
Open Do Not Sell or Share My Personal Information Form
TARGETING COOKIES PREFERENCES
We allow our advertising partners to collect certain information through cookies and similar technologies on our website, which is used to show you ads that are targeted to your interests. To opt out of selling or sharing of information facilitated by these cookies, click the link below and then elect to opt out of targeting cookies.
IMPORTANT: Please note that you will need to repeat this process on each device, browser, and Bath & Body Works digital environment you use to access our digital content. Once you make an election within our app environment, for instance, you must repeat the process if you navigate to our mobile website. And you will need to repeat this process again if you delete cookies on any of your browsers or devices.
For information about our cookie practices, please visit our Privacy Policy.
DIGITAL VENDOR PREFERENCES
Below are a few other choices you have to control sharing of your information in connection with targeted advertising:
Click here to opt out of data sharing with one of our third-party service providers: Conversant. Conversant delivers our ads through its own advertising service. By completing Conversant’s opt-out, you will no longer receive our ads that are specifically delivered through this service.
In your mobile device (via settings), you can exercise choices related to sharing of device identifier information with app developers and other businesses for advertising purposes. The settings vary based on the mobile platform you use (e.g., Apple or Android).
Visit NAI Opt Out or DAA Opt Out to learn about other methods to opt out of interest-based advertising. Both organizations operate a centralized registry that displays and manages opt-out preferences for participating advertising-technology providers.
Updates
Last Updated: July 1, 2023