June 6, 2025 – Bath & Body Works is proud to be recognized with a Consumer Choice award win for its Platinum fragrance at the annual Fragrance Foundation Awards. Known as the Oscars of the industry, the Fragrance Foundation Awards celebrate the excellence and innovation in American fragrance from beautifully crafted scents to creative packaging.
“It’s a tremendous honor to see Platinum recognized as a top fragrance choice by consumers,” says Betsy Schumacher, Chief Merchandising Officer at Bath & Body Works. “The customer is the north star that guides everything we do, so this award is especially meaningful to us. It serves as a key example of the quality and craftsmanship we bring to every fragrance, ensuring we deliver a product we know they’ll truly love.”
Bath & Body Works’ Platinum fragrance features notes of sparkling bergamot, silver blooms and patchouli musk and stands out with trend-forward, glittering metallic packaging. Originally launched for holiday 2024, Platinum has shown true staying power for the brand and quickly became a customer favorite.
Bath & Body Works’ on-trend fragrances are created in partnership with world-renowned perfumers and fragrance houses – the same that partner with many luxury brands. For Platinum, Bath & Body Works was proud to partner with IFF and their renowned perfumers Patty Hidalgo, Natasha Cote and Laurent Le Guernec.
“As three unique artists, we collaborated to brilliantly craft a show stopping fragrance that glistens with moments of sparkling freshness and shimmering floralcy, wrapping you in a shiny silver aura of confidence,” they shared. “We were inspired by the mesmerizing myriad of hues that metallics bring to life, almost transforming the ordinary into the extraordinary. When you wear Platinum, you shimmer with a captivating allure, that’s bold, fascinating and simply courageous.”
Bath & Body Works is a global leader in fragrance with the brand’s products currently in approximately 40% of U.S. households, and many more around the world. They continue to build on their winning track record by meeting customer demand for high quality fragrances with a wide range of products at affordable prices.
To learn more about Platinum and shop the fragrance assortment, visit bathandbodyworks.com.
ABOUT BATH & BODY WORKS
Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables it to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at 1,900 company-operated Bath & Body Works locations in the U.S. and Canada, 524 international franchised locations and an online storefront at bathandbodyworks.com.