Bath & Body Works is launching Midnight Rouge, combining notes of bright pear, jasmine absolute and amber musk across body care, eau de parfum and home fragrance formats.
The collection introduces a new fine fragrance mist bottle and a full-size eau de parfum presented in a velvet-flocked keepsake box.
Midnight Rouge launches alongside Lasting Legacy, a new men's fragrance featuring notes of fresh citrus, amber and smooth vanilla.
October 7th, 2026
Bath & Body Works Debuts Midnight Rouge Across Fine Fragrance, Body Care and Home Fragrance
What You Should Know
Bath & Body Works is launching Midnight Rouge, a new fragrance spanning body care, eau de parfum and home fragrance. The fragrance combines notes of bright pear, jasmine absolute and amber musk.
Midnight Rouge was designed for long lasting wear. The fine fragrance mist features a new formula with twice the fragrance concentration, while the eau de parfum forms contain a higher concentration of fragrance oils. The collection also includes complementary body care products that can be layered with the fragrance.
The fragrance was created by Jean Marc Chaillan, VP Perfumer and Chiaki Nomura, Perfumer at International Flavors & Fragrances (IFF), a global leader in creating science-based fragrances. “By bringing premium naturals and exclusive accords into the spotlight, we crafted a scent with an intimate sense of drama and sophistication that feels radiant, addictive and has undeniable star power. It’s a luxurious signature built from collaboration that feels elevated, modern and destined to leave a lasting impression.”
Midnight Rouge also introduces new packaging for the fine fragrance mist and full-size eau de parfum. The fine fragrance mist features a tall, rectangular silhouette with softened corners and sculpted detailing and minimalist graphics to create a distinctly premium look. The eau de parfum is presented in a velvet-flocked keepsake box with a removable inner compartment, creating an unboxing experience consumers can reuse long after purchase.
“What makes Midnight Rouge unique is that it brings together the sophistication of a prestige fragrance with the accessibility and versatility our consumers expect from Bath & Body Works,” said Mary Testa-Gough, associate vice president of product and fragrance development. “Consumers can wear the fragrance on its own or layer it with the collection’s body care products for the ultimate fragrance experience.”
Lasting Legacy
Bath & Body Works is also introducing Lasting Legacy, a new men’s fragrance featuring notes of fresh citrus, amber and smooth vanilla. The fragrance can be worn on its own or paired with Midnight Rouge.
Lasting Legacy is available as a full-size cologne, 3-wick candle, body wash, ultra hydration body cream and body spray, with prices ranging from $15.95 to $64.95.
How to Shop
Midnight Rouge is available as a full-size eau de parfum, mini eau de parfum, fine fragrance mist, mini fine fragrance mist, body wash, body butter, foaming hand soap, ultra hydration body cream, mini body cream, PocketBac, hand cream, diamond shimmer mist, body scrub and 3-wick candle, with prices ranging from $1.95 to $74.95.
Midnight Rouge and Lasting Legacy will be available beginning September 21 in Bath & Body Works stores and online in the U.S and Canada. International availability is planned for spring 2027.
For more information and to shop all Midnight Rouge and Lasting Legacy products, visit www.bathandbodyworks.com.