Bath & Body Works’ Everyday Luxuries Franchise Expands with New Fragrances, Premium Formats and Long-Lasting Performance

Bath & Body Works continues to elevate its fine fragrance portfolio with the expansion of Everyday Luxuries, a collection designed to bring prestige-inspired fragrance experiences into consumers' everyday routines. Building on strong consumer response, Bath & Body Works is expanding the franchise with new fragrance formats, new scents and higher fragrance concentration, giving consumers even more ways to experience prestige-inspired fragrance every day.

Originally launched with Fine Fragrance Mist, Everyday Luxuries has evolved into a broader fragrance franchise with Body Cream and the introduction of Eau de Parfum and Perfume Roll-On, creating more opportunities for consumers to layer, collect and personalize their fragrance experience. All four formats are available in stores and online now across the U.S., Canada and internationally.

The expansion introduces four new fragrances:

• Orchid Effect: Whipped vanilla, vanilla orchid and fresh woods

• Amber Era: Honeyed amber, saffron rose and sugared tonka

•  Worth Wanting: Sheer stone fruits, luminous lily and whipped honey

• Trace of Blue: Bright citrus, jasmine blooms and warm cedarwood

These new scents join returning favorites Pink Obsessed, All Eyes on Her, Viva Vanilla and Midnight Addiction.

With nearly 15 million consumer impressions through owned social content since the collection’s initial launch, Everyday Luxuries has demonstrated strong consumer engagement and reinforced demand for prestige-inspired fragrance.

“The response to Everyday Luxuries has shown us that consumers want even more ways to experience fine fragrance at Bath & Body Works,” said Kristie Lewis, executive vice president of merchandising. “From listening to consumer feedback, we saw an opportunity to expand the franchise beyond Fine Fragrance Mist and Body Cream with Eau de Parfum and Perfume Roll-On. This evolution allows consumers to build a fragrance wardrobe that fits their lifestyle while continuing to elevate our fine fragrance portfolio.”

At the center of the collection is long lasting performance. With increased fragrance levels, the Eau de Parfum and Fine Fragrance Mist formats are designed to provide up to eight hours of wear, giving consumers a long-lasting scent experience. Complementing the long-lasting formulas is a refined new look featuring frosted finishes and matte gold accents.

With new fragrance additions, expanded formats and long-lasting formulas, Everyday Luxuries continues to bring prestige-inspired fragrance experiences to consumers at Bath & Body Works.

For more information and to shop all Everyday Luxuries products, visit  www.bathandbodyworks.com.

EVERYDAY LUXURIES PRODUCT DETAILS

Everyday Luxuries features eight prestige-inspired fragrances designed to help consumers build a personalized fragrance wardrobe: Orchid Effect (whipped vanilla, vanilla orchid, fresh woods), Amber Era (honeyed amber, saffron rose, sugared tonka), Worth Wanting (sheer stone fruits, luminous lily, whipped honey), Trace of Blue (bright citrus, jasmine blooms, warm cedarwood), Pink Obsessed (blushing jasmine, cashmere praline, vanilla bourbon), All Eyes on Her (ripe blackberry, bold jasmine, velvety sandalwood), Viva Vanilla (rich plum, glowing amber, addictive vanilla) and Midnight Addiction (ripe plum, rich almond flower, addictive coffee bean).

Everyday Luxuries is available in the following formats, with prices ranging from $13.95 to $59.95: Eau de Parfum, Perfume Roll-On, Fine Fragrance Mist and Body Cream.