Bath & Body Works is introducing Revitalizing Hand Soap, a new assortment designed to elevate everyday hand care into feel-good moments.
Developed with consumers at the center, Revitalizing Hand Soap’s formula features gentle, dissolvable wax beads and high-quality ingredients that leave hands feeling soft, smooth and polished after every wash.
This launch reflects the company’s efforts around its Consumer First Formula and building innovative products.
March 25th, 2026
Bath & Body Works Introduces New Revitalizing Hand Soap, Elevating Everyday Care
What You Should Know
Bath & Body Works, a market leader known for high-quality hand soaps and sanitizers, is introducing an innovative new product in the category: Revitalizing Hand Soap, a new full assortment designed to elevate everyday routine into feel-good moments through thoughtful formulation and fragrance expertise.
Developed with consumers’ experience at the center, Revitalizing Hand Soap features a new formula incorporating gentle wax beads that seamlessly dissolve in the hand-washing process. The result is a rich, sensorial wash and luxurious experience that leaves hands feeling soft, smooth and polished.
Under its Consumer First Formula, Bath & Body Works continues to build innovative products and evolve its core products with new formulas that are directly informed by consumer feedback and insight. By listening closely to how customers use – and expect more from – everyday essentials, the brand continues to reimagine foundational categories with upgraded formulas, high-quality ingredients and enhanced performance.
The launch of the brand’s new Revitalizing Hand Soap follows the successful debut of Daily Moisturizing Hand Soap, an innovation introduced in early 2026. Featuring enriching ingredients designed to hydrate while cleansing, Daily Moisturizing Hand Soap was popular at launch and continues to resonate with customers discovering its skincare-forward benefits.
Now Available in Seven Perfumer-Crafted Fragrances
Bath & Body Works’ new Revitalizing Hand Soap is made with high quality ingredients including vitamin E, shea extract and aloe. These new soaps are available in-stores and online in seven perfumer-crafted fragrances, including:
NEW SCENT Sea Salt Crush — crushed sea salt, ocean minerals and hinoki wood
NEW SCENT Brown Sugar & Coconut — toasted brown sugar, warm coconut and cozy sandalwood
NEW SCENT Eucalyptus & Bergamot — eucalyptus leaf, bergamot oil and natural woods
Mahogany Teakwood — rich mahogany, black teakwood and dark oak
Fresh Watermelon — fresh cut watermelon, pink sea salt and sweet sunshine
Sun-Washed Citrus — sugared lemon, juicy pineapple and mandarin
Champagne Toast — bubbly champagne, sparkling berries and juicy tangerine
"With our Revitalizing Hand Soap, we're elevating an everyday ritual into a luxurious experience,” said Katherine Kim, product development manager at Bath & Body Works. “We're thrilled to introduce this refreshed formula to our consumers, offering them both indulgence and confidence with every wash."
The new Revitalizing Hand Soap assortment is available now online at bathandbodyworks.com and in Bath & Body Works stores nationwide.