Bath & Body Works continues to blend new fragrance launches with beloved classics, offering a wide range of scents for every preference in 2025.
Top picks among consumers for 2025 featured Champagne Toast, A Thousand Wishes and Japanese Cherry Blossom across fine fragrance mists and body lotions.
December 30th, 2025
Bath & Body Works Most Loved Fragrances of 2025
What You Should Know
Whether fragrance preferences lean toward delectable gourmands, rich ouds or bright fresh and clean scents, Bath & Body Works offers something for everyone. Each year, the brand launches new scents like Touch of Gold (launched in September 2025) and reintroduces classics such as Japanese Cherry Blossom (launched in 2006) combining innovation with a celebration of its iconic fragrances.
In 2025, several fragrances stood out across home and body care. Without further ado, these are the fragrances consumers loved most this year*:
Top Three Fine Fragrance Mists
Top Three Body Lotions
Top Three 3-Wick Candles
Top Three Soaps
Across all soap products at Bath & Body Works
*Based on top-selling products in-store and online from January 1 to December 8, 2025.
Champagne Toast continues an impressive streak as a top choice among consumers. Created in collaboration with Patty Hidalgo, vice president perfumer at International Flavor & Fragrances (IFF), Bath & Body Works introduced the fragrance in 2018. Since then, Champagne Toast continually leads as one of the brand’s most loved scents.
“The creative vision was to bottle pure celebration, a fragrance that sparkles with joy every day,” said Patty Hidalgo vice president perfumer IFF. “Effervescent champagne sets the stage, paired with the playful elegance of a kir royale. The result? A scent that feels like a toast to life’s most beautiful moments.”
Champagne Toast—along with favorites like Mahogany Teakwood Extreme and Kitchen Lemon—keeps winning over and resonating with Bath & Body Works fans. With new launches on the horizon and beloved classics always in the mix, Bath & Body Works remains dedicated to delighting fragrance lovers everywhere and, as 2026 nears, one thing is clear: the power of fragrance to uplift, connect and create lasting memories will continue to remain at the heart of every creation.
Here’s to another year of fragrance favorites—making every day a little brighter, a little more beautiful and a lot more fun.