Bath & Body Works has been recognized by Morning Consult as one of the Most Trusted Brands of 2026, earning the highest net trust score in the Cosmetics & Beauty category.
Bath & Body Works was ranked No. 6 among women out of more than 3,200 brands evaluated.
From iconic, fan-favorite fragrances to category-leading candles and Wallflowers, Bath & Body Works continues to create products that resonate with consumers and bring them back time and again.
July 1st, 2026
Bath & Body Works Named One of 2026’s Most Trusted Brands
What You Should Know
Bath & Body Works has been recognized by Morning Consult as one of the Most Trusted Brands of 2026, earning the highest net trust score in the Cosmetics & Beauty category. Among women, the brand ranked No. 6 overall out of more than 3,200 brands.
The rankings are based on surveys conducted between January 1 and May 15, 2026, measuring how much consumers trust brands to “do what is right.” Results are calculated using net trust—those who trust a brand “a lot” or “some” minus those who trust it “not much” or “not at all.”
From iconic, fan-favorite fragrances to category-leading candles and Wallflowers, Bath & Body Works continues to create products that resonate with consumers and bring them back time and again. The commitment to quality is backed by partnerships with world-renowned perfumers and leading fragrance houses—the same that work with luxury brands—helping Bath & Body Works deliver high-quality fragrance experiences that consumers know, love and trust.
Learn more here.