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Helping the world live more fully through the power of fragrance.
Bath & Body Works is a leader in personal care and home fragrance, so we understand the positive impact we can make. That's why we're passionate about our people, our product and our planet. Learn more about our business practices.
It all starts with our people.
At Bath & Body Works, everybody belongs. We strive to create a welcoming culture for our associates and customers. Learn how we create a supportive environment focused on our people.
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We're dedicated to crafting fragrances and formulas our customers can trust. Learn about our policies and approach to product sourcing, safety, ingredients and more.
Our approach to protecting our planet.
We are continually working to reduce our carbon footprint and improve our packaging to make long-term positive changes for everyone’s benefit. Learn about our approach to sustainability and environmental responsibility.
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September 15th, 2025
Since opening its first store in 1990, Bath & Body Works has expanded to over 2,400 locations worldwide, becoming a beloved fragrance brand across the U.S., Canada and beyond.
Associates at the Columbus, Ohio home office honored the milestone with festivities and a meaningful volunteer event supporting CelebrateOne, reinforcing the brand’s commitment to community impact.
Bath & Body Works is celebrating 35 fabulous years of bringing joy, comfort and unforgettable fragrances to customers, associates, community and other individuals around the world. It all began in September 1990, when the very first store opened in Cambridge, Massachusetts. Since then, the brand has blossomed into a global fragrance favorite, now with more than 1,900 stores across the U.S. and Canada, more than 500 international franchised locations, and its online storefront at www.bathandbodyworks.com.
From cozy candles to iconic body care, Bath & Body Works has been part of everyday rituals, seasonal traditions and countless “stop and smell the roses” moments. The brand’s mission has also been simple: to help people live more fully through the power of fragrance.
“35 years ago, Bath & Body Works began with a simple idea: to bring joy through fragrance and self-care,” said Bath & Body Works CEO Daniel Heaf. “Today, we’re proud to be part of millions of routines and memories. It’s our people, our passion and our purpose that has led us here today. Our team fuels our story.”
To mark the milestone, associates at the company’s Columbus, OH home office celebrated in style, with festive treats, live music and a meaningful volunteer event assembling care kits for CelebrateOne, a nonprofit organization dedicated to reducing infant mortality rates.
Here’s to the next 35 years of fragrance, fun and feel-good moments!