Bath & Body Works is introducing Made With, an ongoing storytelling series that gives consumers a closer look at the thoughtfully chosen ingredients and effective formulas in its products.
The first story spotlights Coco Shea Complex, a high-quality blend of moisturizing cocoa and shea butters used throughout the brand’s portfolio, including the All Day Moisture Body Wash.
The Coco Shea Complex is also featured in the new Fruit Fusion franchise, and available in playful, fruit-forward scents, such as the new Cherry Crush and Plum Please.
September 23rd, 2026
Made With: Bath & Body Works Goes Behind the Formula with Coco Shea Complex
What You Should Know
Bath & Body Works has long been known for fragrance, but every product experience starts with the formula. Across body care, hand soaps and sanitizers, Bath & Body Works thoughtfully chooses and tests ingredients and develops formulas to help deliver the benefits consumers expect, from skin-loving moisture to a memorable fragrance experience. Its body care formulas are dermatologist-approved*, made without sulfates, parabens or phthalates, and developed by scientists to meet rigorous safety and performance standards.
Made With is an ongoing series that takes consumers behind the formula for a closer look at the ingredients found in Bath & Body Works products. Each story will spotlight how select ingredients are used and how they help create the textures, scents and feel-good moments consumers know and love—beginning with Coco Shea Complex.
Cocoa butter and shea butter are beloved for their rich, nourishing moisture, helping skin feel soft, smooth and cared for.
Bath & Body Works experts carefully selected a nourishing blend of two skin-loving ingredients called Cocoa Shea Complex. Working to help provide all day moisture for the skin, the complex can be found in Bath & Body Works’ portfolio of body care products, including the brand’s All Day Moisture Body Wash.
In the All Day Moisture Body Wash, the cocoa butter helps moisturize and leaves skin feeling soft and smooth, while the shea butter supports the skin's natural moisture barrier. The result is a rich, creamy lather that nourishes and deeply conditions the skin.
“Our moisturizing body wash reflects the level of craftsmanship we bring to every Bath & Body Works formula,” said Steve Smith, senior vice president of product quality at Bath & Body Works. “From the way each ingredient is selected to how the finished product feels in the shower, every detail is carefully considered. This formula is clinically tested to moisturize after just one shower, and our unique Coco Shea Complex helps deliver all-day moisture while maintaining the skin’s natural moisture barrier.”
Bath & Body Works All Day Moisture Body Wash can be found in one of Bath & Body Works’ latest product franchises, Fruit Fusion, which is focused on hydration, layering and everyday routines. The franchise includes fresh, fruit-forward scents developed alongside world-class perfumers and skin-focused formulas that include thoughtfully chosen ingredients. The All Day Moisture body wash is now available online and in select stores in an exciting new bottle that is bright and playful with soft-touch packaging. It can be found in in fragrances such as Tangerine Twirl and Berry Bliss, as well as new fragrances Cherry Crush and Plum Please.
For consumers looking to try the All Day Moisture Body Wash in a different scent, the formula can also be found across Bath & Body Works’ Aromatherapy collection, and in iconic scents such as Champagne Toast, Japanese Cherry Blossom and In the Stars.
Learn more about the quality behind Bath & Body Works products and shop the Fruit Fusion collection at bathandbodyworks.com.
*Based on review of independent testing by board-certified dermatologist.