Bath & Body Works celebrated the opening of its 500th international store in London in 2024, marking a major step in its global growth strategy.
The London Oxford Street store launch in May 2025 featured a city-wide gingham-themed celebration, complete with a DJ, fragrance experiences and exclusive giveaways, while Kuala Lumpur saw the debut of the first Gingham+ store with live performances and leadership presence.
Each international store opening emphasizes local engagement, immersive brand experiences and community celebration, reinforcing Bath & Body Works’ commitment to spreading joy through fragrance worldwide.
August 20th, 2025
Oxford Street to Nu Sentral: Bath & Body Works’ Global Journey in Fragrance
What You Should Know
From Dubai to Italy and all the way to Mexico, Bath & Body Works is leaving its fragrant footprint across the globe. Now with more than 500 international stores and counting, the brand’s global expansion is a commitment to creating immersive, local experiences that bring the magic of Bath & Body Works closer to customers across the globe.
Working alongside franchise partners like Alshaya Group, Valiram and Next, Bath & Body Works has celebrated exciting milestones that highlight its international momentum. In 2024, the brand proudly opened its 500th international store in London, a major achievement that set the stage for even more global moments in 2025.
London: A Gingham Celebration on Oxford Street
In May 2025, Bath & Body Works made a dazzling debut on London’s iconic Oxford Street. To build excitement, the brand wrapped the city in its signature gingham, from London’s famous red buses to storefronts across town. The grand opening event was a sensory celebration, featuring a DJ, an immersive fragrance experience and exclusive goody bags for the first 100 customers filled with fan-favorite products.
Kuala Lumpur: First Gingham+ Store Opens
Across the globe in Malaysia, Bath & Body Works launched its first-ever Gingham+ store in July 2025 at Nu Sentral in Kuala Lumpur. The grand opening was a vibrant affair, drawing fragrance fans, media and special guests. A live performance added to the festive atmosphere, and Bath & Body Works CEO Daniel Heaf, along with international leaders, were present to mark this significant milestone.
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Attendees at Bath & Body Works Nu Sentral store opening (Kuala Lumpur, Malaysia)
Performers at Bath & Body Works Nu Sentral Store Opening (Kuala Lumpur, Malaysia)
Daniel Heaf, CEO of Bath & Body Works, at grand opening with international leadership and partners (Kuala Lumpur, Malaysia)
Attendees at Bath & Body Works Nu Sentral Store opening (Kuala Lumpur, Malaysia)
As Bath & Body Works continues to expand its international footprint, each new store opening is more than just a retail moment, it’s a celebration of connection, culture, and community.