August 15 is National Men’s Grooming Day, a moment to celebrate men’s self-care and grooming routines
Bath & Body Works’ Men’s Collection offers bold fragrances and functional products—like 3-in-1 washes, colognes, and beard oils.
According to Mintel, men’s grooming is on the rise, with over half of U.S. men now using facial skincare products, reflecting a growing movement toward self-care that Bath & Body Works proudly supports.
August 15th, 2025
Self-Care for Him, Confidence for All: Bath & Body Works Celebrates Men’s Grooming
What You Should Know
Our customers are at the heart of everything we do, and that includes supporting their confidence through self-care. Bath & Body Works offers a wide range of luxurious scents and fragrance essentials that help everyone feel their best.
Today, on National Men’s Grooming Day, we celebrate the importance of self-care for our Men's audience. It’s a moment to recognize men’s grooming, and our brand is proud to help men discover products and fragrances that elevate their everyday.
And grooming routines are becoming increasingly popular among men. For example, research published by Mintel in 2024 found that more than half (52%) of US men use facial skincare products, a 68% increase from 2022 (31%). Bath & Body Works is proud to support this movement with a thoughtfully curated Men’s Collection that blends bold fragrance, skin-loving ingredients, and effortless functionality. Whether you're just starting your grooming journey or looking to upgrade your routine, the collection offers something for every style and need.
Fragrance Meets Function
The Men’s Shop is a go-to destination for body care and fragrance favorites. Our Men’s product line was first introduced in 1992, and we now offer many signature scents like Ocean, our top-selling Men’s fragrance, Mahogany Teakwood, Whiskey Reserve, and Bourbon, all available in multiple formats:
3-in-1 Hair, Face & Body Washes for streamlined care
Colognes & Body Sprays for long-lasting scent
Moisturizers & Beard Oils for hydration and grooming
Each product is designed to be approachable, effective, and elevated, making it easy to find a routine that fits your lifestyle.
Celebrate with Gingham Nation
What truly sets Bath & Body Works apart is the experience in-store. Our associates are experts at helping customers discover new favorites, find exactly what they need, and create personalized, feel-good shopping moments. Their passion and product knowledge turn everyday visits into something memorable.
This National Men’s Grooming Day, explore the collection and experience the difference that great products—and even greater people—can make, at Bath & Body Works.