Bath & Body Works has 1,900 stores across the U.S. and Canada and continues expanding with new openings in multiple states, including New Jersey, California, Texas, and Ohio.
A majority of its new stores will include its Gingham+ store concept featuring modern layouts, open floorplans, and dedicated product zones to enhance the in-store shopping experience.
August 13th, 2025
Spreading Scent: Bath & Body Works Opens More Stores Nationwide
What You Should Know
As a global leader in personal care and fragrance, Bath & Body Works is committed to providing customers with seamless and convenient experiences across all touchpoints, including in its stores. The brand has an expansive retail footprint in North America with 1,900 company-operated stores (as of May 2025) in the U.S. and Canada.
In addition to its successful retail presence, Bath & Body Works recently unveiled its latest store design, Gingham+. This refreshed concept features modern design elements, updated fixtures, a more open floorplan, and dedicated zones for key product categories—creating a more immersive and intuitive shopping experience. Gingham+ is being rolled out in the majority of new store openings this year.
The brand continues to expand across the U.S., with four new stores and one remodeled store that opened on Friday, August 8 in:
Collegetown Shopping Center, Glassboro, New Jersey
Anaheim Plaza, Anaheim, California
Old Spanish Trail Market Place, Tucson, Arizona
Arlington Ridge Marketplace, Akron, Ohio
Twelve Oaks Mall, Novi, Michigan
More new stores are set to open on Friday, August 15 in:
Kerrville Junction, Kerrville, Texas
Flatiron Crossing, Broomfield, Colorado
Governor’s Square Mall, Clarksville, Tennessee
Bath & Body Works has successfully transitioned to a predominantly off-mall retailer. As of May 2025, its real estate portfolio remained healthy with 57% of its stores being in off-mall locations, with a target mix of 75% off-mall overtime.
With each new store opening, Bath & Body Works is bringing its beloved fragrances and self-care essentials closer to customers nationwide, making it easier than ever to experience the magic of the brand in person. Whether you're discovering a new favorite scent or stocking up on seasonal must-haves, there's never been a better time to visit a Bath & Body Works store near you.