This year's Halloween collection transforms the season with immersive decor and statement-making accessories inspired by the thrills of a cursed carnival.
From glow-in-the-dark candle pedestals and light-up decor to whimsical PocketBac holders and fragrance accessories, the collection is designed to help customers create their own Halloween spectacle at home.
Fan-favorite fragrances Vampire Blood and Ghoul Friend are back, joined by new scents, Carnival Fog and Cotton Candy Cobwebs, plus the return of Pumpkin Carving.
July 20th, 2026
Step Right Up to Halloween: Bath & Body Works Unveils Carnival-Inspired Fragrances, Decor and Collectibles
What You Should Know
Step right up to Halloween. This year, Bath & Body Works transforms the spooky season into a hauntingly fun carnival where beloved fragrances return, new scents make their debut and imaginative decor steals the show.
Inspired by the thrills of a cursed carnival, the collection invites customers to embrace just enough fright to make the night more fun. Statement-making accessories, immersive home decor and playful fragrances capture the magic of the season.
Fresh thrills and timeless frights come together to turn every room into the spookiest show on earth. From glowing candle holders to whimsical PocketBac holders, this year's assortment celebrates Halloween and brings the carnival to life.
Standout decor and accessories include:
Glow-in-the-Dark Circus Luminary for a carnival design that's frighteningly fun.
Light-up Glow-in-the-Dark Funhouse Pedestal for an extra eerie touch.
Light-up Fortune Teller PocketBac Holder delivers a mystical glow.
Halloween Carousel Wristlet holds all your spooky travel-size fragrance essentials.
Twisted Ghost Fine Fragrance Mist Holder brings a hauntingly fun fragrance moment.
Neon Spooky Ferris Wheel Color-changing Nightlight creates a glowing carnival display.
Each piece creates a playful Halloween experience that's equal parts spooky and fun, making it easy for customers to transform their homes for the season.
"This year, we were excited to use the whimsy and nostalgia of the classic carnival and combine it with iconic Halloween experiences and icons. This lens allowed us to create a world where expected icons have an unexpected twist, and it allowed us to introduce new icons that still feel true to the season," said Tobias Funk, director at Bath & Body Works. "Every piece is designed to be collected, displayed and brought out year after year, so the whole home becomes part of the show."
"The accessories are where the carnival gets personal. We designed the soft items to travel with you, from the carousel cosmetic bag to the PocketBac holders. The little details bring the carnival story to life and make each piece feel special," said Julianne Fletcher, associate vice president of design at Bath & Body Works.
At the heart of the collection are the fragrances customers wait for all year. Available across body care, home fragrance and accessories, these beloved fragrances have become seasonal traditions:
Vampire Blood – A bold blend of blood red strawberry, midnight jasmine and dark plum.
Ghoul Friend – A sweet and spooky mix of dark strawberries, ghostly peony and spine-chilling citrus.
Pumpkin Carving – A cozy blend of freshly carved pumpkin, spiced pumpkin seeds and smooth brown sugar.
Alongside returning favorites, this year's collection introduces brand-new fragrances, including:
NEW Carnival Fog – A mysterious blend of spooky autumn air, woody incense and midnight fog.
NEW Cotton Candy Cobwebs – A sweet swirl of spun sugared webs, fresh berries and fluffy whipped vanilla.
Whether consumers are drawn to mysterious autumn nights, nostalgic pumpkin traditions or sweet carnival treats, the collection offers a fragrance and decor moment for every Halloween mood.
The Bath & Body Works Halloween collection is available now online at BathandBodyWorks.com and in Bath & Body Works stores nationwide while supplies last.