COLUMBUS, Ohio, Sept. 12, 2025 — Bath & Body Works is turning 35, and it wouldn’t be a party without cake. The beloved fragrance brand is teaming up with iconic dessert destination Milk Bar in a first-ever collaboration to debut a deliciously nostalgic Birthday Cake fragrance inspired by Milk Bar’s cult-favorite treat.
The limited-edition Birthday Cake collection blends Milk Bar’s playful spirit with Bath & Body Works’ expertise in gourmand fragrance. Developed hand-in-hand with Milk Bar founder Christina Tosi, the scent captures the joy of a slice: layered vanilla cake, creamy frosting, and rainbow sprinkles. The design nods to Milk Bar’s classic confetti aesthetic with bold color pops and celebratory details.
Starting Sept. 13, Bath & Body Works loyalty members will get exclusive early access to the collection, with a full launch to all customers on Sept. 19—just in time for Bath & Body Works’ 35th birthday. And the sweet surprises don’t stop here: More Bath & Body Works x Milk Bar fragrances are on the way, with new scents debuting later this year to celebrate the holiday season.
The birthday cake fragrance will be available in a variety of fan-favorite formats, including:
3-wick candle
Fine fragrance mist
Mini fine fragrance mist
Body wash
Ultimate hydration body cream
Foaming hand soap
Hand sanitizer spray
Hand sanitizer spray holder
This launch extends Bath & Body Works’ bold and innovative collaboration strategy, with brand partnerships that have created deep emotional connections through scent, elevating beloved brands with premium-quality fragrances. Milk Bar is the perfect next chapter in this successful series of collaborations, seamlessly blending iconic cultural influence with exceptional scent experiences.
“This collaboration is a match made in dessert heaven,” said Betsy Schumacher, Bath & Body Works’ chief merchandising officer. “From day one, our customers have loved a delicious gourmand fragrance. For 35 years, we’ve been serving up those sweet, joyful scents, and this collaboration takes that love to the next level. Milk Bar’s inventive approach to treats is perfectly in line with that, and we are excited to bring this to life. Birthday Cake captures that first-bite magic—sprinkles, frosting, celebration, and all.”
“Our beloved Milk Bar Birthday Cake has always been an experience for all five senses, especially the sweet, nostalgic scent of our epic layers of frosting, crumb, cake and sprinkles,” said Christina Tosi, chef and founder of Milk Bar. “Now, thanks to our friends at Bath & Body Works, we’ve captured that joy into a collection of products that we can’t wait for you to try. And we’re only just getting started!”
See collection images here.
For more information and to shop the collection, visit www.bathandbodyworks.com.
ABOUT BATH & BODY WORKS
Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables it to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at 1,904 company-operated Bath & Body Works locations in the U.S. and Canada, 537 international franchised locations and an online storefront at bathandbodyworks.com (as of August 2, 2025).
ABOUT MILK BAR
Milk Bar is a sweet shop that's been turning familiar treats upside down since 2008. Founded by James Beard Award-winning pastry chef Christina Tosi, Milk Bar first opened its doors in NYC's East Village and has developed a loyal fanbase in the fifteen years since. Named one of the most innovative companies in the world by Fast Company in 2022, Milk Bar is currently available across 10 bakery locations in NYC, LA, Washington DC, Las Vegas, and Chicago, ships treats nationwide through an eCommerce care package platform, is also available on demand in various cities across the country in partnership with delivery providers such as DoorDash. For more information, visit milkbarstore.com.
MEDIA CONTACT:
Ashley Nedelman
communications@bbw.com