Bath & Body Works celebrated its 35th birthday as a global brand and its 10th anniversary in Malaysia with a vibrant showcase hosted by franchise partner Valiram at The Exchange TRX in Kuala Lumpur.
Visitors enjoyed interactive installations like a fragrance feature wall, a giant gingham birthday cake and a huge teddy bear, all designed to reflect the brand’s signature style and storytelling.
Exclusive anniversary promos highlighted the brand’s gratitude to its loyal customers and its ongoing commitment to delivering joyful fragrance experiences.
October 7th, 2025
Bath & Body Works Celebrates 10th Anniversary in Malaysia
What You Should Know
In September, Bath & Body Works celebrated two significant milestones: its 35th birthday as a global brand and its decade-long presence in Malaysia. To commemorate the occasion, Bath & Body Works’ franchise partner Valiram hosted a jaw-dropping immersive showcase at The Exchange TRX, Centre Court in Kuala Lumpur between September 3-14.
The event offered visitors a unique opportunity to explore the brand’s world of fragrance through interactive installations and visually striking displays. Highlights included a fragrance feature wall, a giant gingham-themed birthday cake, and a huge teddy bear, all designed to reflect the brand’s signature style and celebrate its journey. Guests also enjoyed exclusive anniversary promos, like a limited-edition tote bag, a hand cream with a charm, and a complimentary birthday cupcake, adding a memorable touch to the experience.
“We are thrilled to be celebrating this incredible milestone, and we owe it all to our amazing customers,” said Matthew Gregg, General Manager of Bath & Body Works, Southeast Asia, Hong Kong and Australia. “Every step of our journey has been inspired by the people who love our fragrances, and we can’t wait to keep creating new scents and experiences that bring joy to their everyday moments.”
As Bath & Body Works looks ahead, the brand remains committed to delivering high-quality products and extraordinary experiences to customers in Malaysia and around the world.