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October 3rd, 2025
With Signature Scent Labs, Bath & Body Works offers customers a unique opportunity to explore fragrance by layering to create their own signature scent combination.
Urban Gen Z is driving this global trend, drawn to fragrance layering and personalization.
At Bath & Body Works, fragrance is more than just a scent—it’s a feeling, a memory, a personal signature. The new Signature Scent Lab Collection empowers customers to build their very own fragrance story by mixing, matching, and layering scents they love to create something uniquely their own.
This innovative collection features affordable, expertly blended mists designed for effortless layering. Each mist acts as a versatile building block, empowering customers to craft a fragrance story that reflects their mood, style, and individuality.
With a wide array of fragrances to choose from, there’s something for every scent story:
Amber Suede - warm amber, vanilla flower and sparkling bergamot.
Zesty Peach - peach nectar, sugar crystals and luminous musk.
Coconut Nectar - fresh coconut, palm leaf and salted woods.
Blackberry Burst - juicy blackberry, sparkling pomegranate and a hint of musk.
Smooth Sandalwood - sandalwood, fluffy musk and fresh spices.
Oceanside Splash - fresh water, lily and driftwood.
Vibrant Jasmine - jasmine petals, watery pear and a kiss of vanilla.
Delicate Iris - gilded iris, touch of rose and caramel musks.
Toasted Pistachio - pistachio, almond blossom and whipped vanilla.
Wild Vanilla - whipped vanilla, tonka bean and sugared musk.
According to the “Make Sense of Scents: Fragrance Trends Now and Beyond” report published by Mintel in July 2025, “Urban Gen Z in particular are driving this trend, drawn to fragrance layering and personalization. Discovery sets and paid-for sampling have also become more common, allowing shoppers to experiment with scent without committing to a full-size bottle. Viral micro-trends on social platforms like TikTok and Instagram amplify demand, especially among Gen Z fragrance trend followers looking to stay culturally current.”
The trend is clear, and Bath & Body Works is delivering. As fragrance personalization continues to gain momentum, the Signature Scent Lab collection offers an exciting way to explore scent. Whether a customer prefers sweet and gourmand, warm and woody, fresh and aquatic—or a daring mix—their perfect combo is waiting. With the Signature Scent Lab, Bath & Body Works makes it easy for everyone to step into a world of self-expression through scent.