Bath & Body Works’ 2025 holiday collection is full of heart—and hand-painted details.
Senior Designer Jaimie Kasper infused childhood memories into every design, from vintage postcard-style packaging to festive foaming soaps featuring her own pets.
The Season’s Greetings Collection brings nostalgic charm to scents like ’Tis the Season and Santa’s Milk & Cookies, making this year’s holidays truly magical.
November 18th, 2025
Bath & Body Works’ Holiday Collection Is Full of Heart—and Hand-Crafted Details
What You Should Know
For Bath & Body Works Senior Designer Jaimie Kasper, the 2025 holiday collection is a heartfelt tribute to cherished childhood memories. When the Concept Team pitched the idea of reviving classic Christmas nostalgia, Kasper drew and painted scenes inspired by her own family traditions.
The Season’s Greetings Collection captures vintage holiday charm. “We started this collection with the idea of a handmade card,” Kasper explained. “Younger people are sending Christmas cards now, so we wanted to bring that feeling into our packaging—every little detail, from addressing the envelope to picking out the stamp.”
Each postcard-style design is customized to its scent, featuring Kasper’s colored pencil illustrations reminiscent of classic holiday children’s books. These personal touches make the collection truly special.
“Growing up, every Christmas, my dad would read us ’Twas the Night Before Christmas,” Kasper shared. It was a really special moment of my childhood that I wanted to capture.”
Foaming Hand Soaps also received a festive upgrade, featuring images of hand-painted acrylic paintings on favorites like Santa’s Milk & Cookies, The Perfect Christmas, Cozy Winter Cottage, Fresh Sparkling Snow and ’Tis the Season.
Look closely, and you’ll spot Kasper’s own pets—her Great Pyrenees, Athena, makes a cameo on Cozy Winter Cottage Foaming Hand Soap, while her orange cat, Vinnie, takes a nap in Perfect Christmas Foaming Hand Soap.
“For Santa’s Milk & Cookies Foaming Hand Soap, I painted the garlands my mom hung on the mantle,” Kasper said. “I wanted to infuse those childhood moments of Christmas magic into every detail.”
Even the Let It Snow 3-Wick Candle carries a personal touch: a pair of ice skates inspired by family ice skating outings.
“Every year, we strive to make something authentic,” Kasper said. “There’s nothing more genuine than art created by someone who loves the brand. In a world where AI is everywhere, hand-drawn designs feel even more special.”