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Helping the world live more fully through the power of fragrance.
Bath & Body Works is a leader in personal care and home fragrance, so we understand the positive impact we can make. That's why we're passionate about our people, our product and our planet. Learn more about our business practices.
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December 9th, 2025
Bath & Body Works launches its Sugar Rush lip oil collection, a new product form that brings the brand’s signature joy and fragrance expertise to one of beauty’s biggest trends.
Each vegan, dermatologist-tested formula delivers a sheer, buildable shine and features the brand’s new Sugar Rush flavor blend (a mix of caramelized sugar, strawberry nectar, and crème brûlée) for an indulgent sensory experience.
Consumers know and love Bath & Body Works for the candles that set the mood and the body care that smells incredible. Now, the brand is bringing that same innovation to lips with its Sugar Rush lip oil collection.
Think of it as a spin on beauty’s glossiest trend; a lightweight, non-sticky oil that delivers a sheer, tinted shine with color consumers can build to their liking. Each one is infused with coconut oil, so lips feel nourished, conditioned, and silky-smooth.
The lineup features four shades that are just as fun as they sound: Crystal Clear, Bubblegum Pink, Honey Glaze, Rosy Cheeks and Sugar Rush. Each shade chosen for its trend-forward tint.
This custom blend features notes of caramelized sugar, strawberry nectar, and crème brûlée for a sweet, indulgent experience with every swipe.
So, this season, consumers can treat lips to a little shine, a lot of nourishment, and that unmistakable Bath & Body Works joy.
