Bath & Body Works Named Men’s Care Winner in 2025 ELLE Canada Beauty Grand Prix

Bath & Body Works is celebrating a win this month in the 2025 ELLE Canada Beauty Grand Prix, with the brand’s popular men’s care staple ranking among the best of the best.

Bath & Body Works’ Men’s Beard & Scruff Cream clinched the win last week for “Best Men’s Beard Product,” a recognition that is a testament to the brand’s commitment to innovation, quality and the everyday rituals that matter most to our customers.

Crafted with shea butter, the product is a lightweight cream that softens and conditions facial hair while soothing the skin underneath. With a fresh and clean scent and non-greasy finish, it’s the perfect companion for men who want their grooming routine to be both effective and effortless.

Originally launched in 2023, the Men's Beard & Scruff Cream quickly became a standout in the grooming aisle, earning accolades from both industry experts and customers. It won the Esquire Grooming Award for Best Beard Balm in 2023, a recognition that introduced its credibility and effectiveness in the men’s grooming space, and it has continued to build a loyal following for its performance and ease of use, with more than 1,000 customer reviews and an impressive average rating of 4.7 stars.

It was this steady momentum that laid the foundation for the recognition from the 2025 ELLE Canada Beauty Grand Prix.

“We created our Beard & Scruff Cream to meet the evolving needs of our customers with facial hair, while delivering high-performance care in a simple, approachable format,” said Remy Yokoyama, Bath & Body Works Men’s Body Care Merchant. “Being recognized by ELLE Canada readers is an incredible honor and a reflection of how deeply we value listening to our customers and designing products that truly resonate.”

This recognition by ELLE Canada underscores the growing success of Bath & Body Works’ Men’s Shop, an elevated grooming collection that offers exfoliating face washes, nourishing beard oils and multi-functional body washes - all designed to deliver a premium, yet approachable, self-care experience for men.

As an annual competition, the ELLE Canada Beauty Grand Prix invites a judging panel of ELLE Canada readers to vote for their favorite products in a blind test. Winners are chosen across various categories, including skincare, hair care, makeup, body care and men’s care. For more information on the 2025 Beauty Grand Prix, visit ELLE Canada online here.