Behind the Scenes: Bringing Disney’s Aurora to Life Through Expertly Crafted Fragrance

Bath & Body Works’ newest collaboration celebrates the timeless magic of the Disney Princesses through expertly crafted fragrance and captivating designs. The collection introduces brand-new fragrances inspired by the stories of Aurora, Rapunzel, Snow White and Mulan, along with the new hero scent, Life’s a Fairytale. Fan-favorite Princesses Tiana and Belle also return with refreshed packaging. Each fragrance was developed to reflect its Princess’s spirit, strength and resilience, bringing their world to life through scent.

As part of this launch, Bath & Body Works is offering a behind-the-scenes look into the fragrance development process. This spotlight features the creation of Disney’s Aurora.

Dreams wait beyond the gates with Disney’s Aurora, a fragrance inspired by the character’s graceful, playful and optimistic nature.

Also known as Briar Rose, Disney’s Aurora knows that a wonderful future awaits, and her joy for life is reflected in her imaginative interactions with her forest friends.

In the newest Bath & Body Works Disney Princess Collection, Aurora fans can explore her world through a curated collection of products inspired by her timeless story.

Aurora believes in wishing for more, and her dreamy floral gourmand fragrance reflects that hope. The scent features soft rose petals and sandalwood, finished with a touch of sparkling fairy dust.

Like all Bath & Body Works’ products, it was expertly crafted in partnership with the world’s top fragrance houses and perfumers. Bath & Body Works collaborated with IFF perfumers Jean Marc Chaillan and Celine Barel on this new scent. They shared that its inspiration is “drawn from the space between dreams and daylight, where glowing petals, delicate sweetness, and velvety warmth come together as beauty slowly awakens.”

Disney’s Aurora fragrance is available across body care and home including fine fragrance mists, body cream and body wash, hand soap, 3-wick candles and more. The collection also includes customized accessories such as coin purses, PocketBac holders, candle pedestals and Wallflower heaters.

Shop the new Aurora fragrance and see the full Disney Princess Collection in Bath & Body Works stores and online at bathandbodyworks.com.