Bath & Body Works’ predominantly U.S-based, vertically integrated supply chain enables the brand to deliver high-quality fragrances while responding to customer demand and macro trends in real time. The brand’s manufacturing campus, Beauty Park, is a unique and core part of its supply chain. Located just 10 miles from the Bath & Body Works’ headquarters, Beauty Park has over 10 strategic vendors onsite.
CNBC visited Beauty Park to get a behind the scenes look at the brand’s manufacturing process. The team visited several sites on the campus to see how Bath & Body Works’ products like foaming hand soap and fine fragrance mists are developed and assembled for distribution.
CNBC’s Worldwide Exchange, Squawk Box, Squawk on the Street, Power Lunch and NBC News Daily reported on Bath & Body Works’ supply chain as an example of how ‘Made in the USA’ works and how it gives the company its competitive advantage.
Tom Mazurek, chief supply chain and logistics officer at Bath & Body Works spoke with Courtney Reagan, retail reporter at CNBC, and provided insights on how the brand has benefitted from Beauty Park.
“Pieces and parts of the foaming hand soap would travel 13,000 miles before it entered the stores. Now with Beauty Park, the product travels a distance of about 13 miles from factory into distribution centers,” says Mazurek. “Lead times back in the day were about three to four months to market, now we can chase into this product in about three to four weeks from purchase order into store.”
Beauty Park opened in 2011 and has grown significantly over the last decade with a vendor model that allows for mutual growth. The vendors in Beauty Park include manufacturers of fragrance mists, soaps, sanitizers, labels and more important elements of Bath & Body Works’ products.
To see more of CNBC’s coverage on Beauty Park, visit here.