The Valentine’s Day collection features returning favorites like Sweetheart Cherry and Strawberry Poundcake, plus the new Violets Are Blue fragrance in lip gloss and signature 3-wick candle.
Gifting options include the Valentine's Day Tear-Away lip gloss set, Chocolate Box PocketBac holder and Sweetheart Cherry Hanging car diffuser.
Designed for every kind of love—celebrate romance, friendship, or self-love with playful packaging and beloved fragrances.
January 12th, 2026
Love is in the Air at Bath & Body Works
What You Should Know
Bath & Body Works’ Valentine’s Day collection blends whimsical design with fan-favorite fragrances and new additions. Sweetheart Cherry and Strawberry Poundcake return across home and body care. New this year: Violets Are Blue, featuring notes of blue violet bouquet, sugared berries and soft musk—a dreamy scent available in lip gloss and a signature 3-wick candle. Arriving online Jan. 12 and in-stores Jan.19, the collection spans $6.95 to $38.95, with giftable finds at every price point.
“Strawberry Poundcake and Sweetheart Cherry are two of the brand’s most-requested gourmand scents,” said Janel Nolasco, director of product development at Bath & Body Works. “Sweetheart Cherry is Bath & Body Works' ultimate Valentine’s Day indulgence. Each spritz unfolds with sun-kissed, juicy cherries that melt into a cloud of velvety whipped vanilla. The scent is irresistibly sweet and completely romantic and pairs perfectly with new additions like Violets Are Blue—making this collection one of the most giftable assortments of the season.”
Among the Valentine’s Day collection’s many playful accessories and thoughtful gifting options are the Chocolate Box PocketBac holder, the Sweetheart Cherry hanging car diffuser with notes of ripe cherries, slightly salty pistachios and creamy vanilla, and the Valentine's Day Tear-Away lip gloss with four uniquely flavored lip glosses — perfect for sharing with every valentine.
“This year’s Valentine’s collection reflects a commitment to quality and thoughtful design. We’ve paired bold pinks and glossy reds with refined details that feel playful and charming to evoke the joy and lightheartedness of the season. Every element from color choices to finishes were crafted to deliver a product that embodies modern design and seasonal charm,” Betsy Schumacher, chief merchandising officer at Bath & Body Works, said.
Available now online at BathandBodyWorks.com, the Valentine’s Day collection offers something for every love story. With whimsical packaging, beloved fragrances and endless gifting possibilities, the collection helps make Valentine’s Day feel a little sweeter.